JESSICA TAY ART DIRECTION
VISUAL DESIGN STYLING
Freelance Creative Designer crafting campaigns, visuals & social content
for brands

[Ft. WORK][ADVERTISING CAMPAIGN]
Exhilaration by Design / Omoda E5
Be a Better Version of You / Canon EOS R50V
Top Every Moment / Wheelock Place
Awaken Your Senses / Wheelock Place
Be One with Mastery / Canon EOS R1
Print Your Fun / Canon SELPHY QX20


[SOCIAL MEDIA MANAGEMENT]Silkygirl
Mizhisu


[PHOTOGRAPHY STYLING]Oriental Kopi
Honey Darling
Doterra

[OTHERS] Once In A While Bakery
The Pulse of Life / RQAM
The Laundry Sheets


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AWAKEN YOUR SENSES / WHEELOCK PLACE  CAMPAIGN 2024

Wheelock Place’s uniquely curated brands, encompassing food, fashion, self-care, medical aesthetics, and home living, are designed to captivate our senses. It offers an immersive experience that awakens undiscovered sensations within as you explore the mall.

The art direction features an enlarged environment, illustrating how the mall enriches sensory experiences. Each campaign incorporates relatable elements, with visuals featuring three-dimensional geometric platforms showcasing products dynamically arranged across various surfaces.



Agency: Paradox Media SG @ 2024
Client: Wharf Estates Singapore[ART DIRECTION | ADVERTISING CAMPAIGN]