VISUAL DESIGN
Freelance Creative Designer crafting campaigns, visuals & social content
for brands
[Ft. WORK][ADVERTISING CAMPAIGN]
[SOCIAL MEDIA MANAGEMENT]
[PHOTOGRAPHY STYLING]
[OTHERS]
[ABOUT ME]
[CONTACT ME] Email
VISUAL DESIGN
Freelance Creative Designer crafting campaigns, visuals & social content
for brands
[Ft. WORK][ADVERTISING CAMPAIGN]
[SOCIAL MEDIA MANAGEMENT]
[PHOTOGRAPHY STYLING]
[OTHERS]
[ABOUT ME]
[CONTACT ME] Email
Inspired by the idea of “Cherry on Top,” this concept positions Wheelock Place as the ultimate destination for life’s sweetest moments — offering a curated mix of dining, shopping, beauty, and lifestyle experiences.
The cone-shaped element serves as a signature visual device, reimagined uniquely for each festive occasion to capture the spirit of the celebration while remaining bold, elevated, and instantly recognisable.
The visuals shown here are from the original pitch direction (selected concept).
Agency: Paradox Media SG @ 2025
Client: Wharf Estates Singapore
Wellness Campaign: Nourish Your Garden of Wellness
A delicate arrangement where butterflies land gracefully on a blooming flower stalk. Surrounding the flower are wellness-related items such as a singing bowl, an avocado, candles, and spa stones, creating a serene yet vibrant composition. The message highlights how nurturing your body, like a garden, yields beauty and wellness.
Xmas Campaign: Stack the Wonder of Christmas
A stack of acrylic plates forms a modern Christmas tree, with a waiter-shaped keychain perched atop, "serving" champagne on a glittering bauble. The design symbolizes the layering of festive joy and sophistication while playing with the quirky keychain concept to add a touch of whimsy and charm.